Service Agreement – RankONE Reviews
ES Studios · rankoneseo.io

RankONE Reviews
Service Agreement

Automated Review Management for Local Businesses

Version 1.0 Governed by California Law 30-Day Cancellation · No Lock-in
Section 1

Parties

This agreement is between ES Studios (operating as RankONE Reviews, referred to as "Provider") and any business that purchases or uses RankONE Reviews services (referred to as "Client").

By commencing service with RankONE Reviews, Client agrees to be bound by the terms of this agreement in full. No signature is required.

ProviderES Studios, operating as RankONE Reviews (rankoneseo.io)
Service Start DateDate of initial payment
Monthly FeeAs agreed at time of purchase, billed on the same date each month
Section 2

Scope of Work

Provider will set up, manage, and run an automated review management system on behalf of Client. The goal is a consistent, growing volume of genuine Google reviews from real customers - driving higher rankings and more trust with new leads. The table below defines what is included each month.

Review Reactivation Campaign
On launch, Provider takes Client's existing customer list and runs a review reactivation campaign - a drip of personalised review requests sent to past customers over time. This is designed to look natural to Google and avoids flooding. Based on Provider's experience, businesses typically see 10–20% of previous customers leave a review. This is a one-time campaign run at the start of service.
Automated Post-Service Requests
Provider sets up an automated review request sequence that triggers after each completed job or customer interaction. Requests can be sent via SMS and/or email, connected to Client's existing CRM, booking tool, or invoicing platform (Jobber, Housecall Pro, QuickBooks, Square, and 6,000+ others). Provider will begin setup promptly following onboarding. Completion timelines vary based on platform complexity and Client's cooperation, and no specific timeframe is guaranteed.
Follow-Up Sequences
For customers who don't respond to the initial request, Provider runs automated follow-up messages. A 30-day cool-down period applies - customers will not be re-messaged within 30 days of their last request. Provider will not send requests that could be considered harassment or that violate carrier guidelines.
AI Review Responses
Provider responds to all positive reviews using AI-generated, human-sounding replies that reference the reviewer's name and the context of their review. This saves Client time while maintaining a personal, professional tone that strengthens reputation and customer relationships.
Review Widgets
Provider supplies embeddable review widgets for Client's website that display live Google reviews and update automatically as new ones come in. Free for Client to install, or Provider can install for a fee (website access required - contact Provider for current pricing).
Social Media Repurposing
At Provider's discretion and subject to reasonable capacity, 5-star reviews are repurposed into branded social media posts for Facebook and Instagram at no additional charge, upon Client request.
Monthly Activity Report
Monthly report delivered on or before the 1st of each month. Includes total reviews gained, review velocity, average star rating, response activity, and a plain-English summary of what happened and what is next.
NFC Review Card
Upon signing, Provider will send one complimentary physical NFC review card to Client at no charge. Provider will reach out to confirm a delivery address shortly after the service commences.
A2P SMS Registration
Where SMS review requests are used, Provider will handle A2P (Application-to-Person) carrier registration using Client's business details. This is required for SMS compliance in the US, Canada, and Mexico. A2P registration is subject to carrier approval timelines outside Provider's control. SMS sending cannot begin until registration is approved. A2P registration costs are covered by Provider. However, if registration fails or is delayed due to inaccurate business information provided by Client (including incorrect legal business name, EIN, or address), any resubmission fees or associated costs will be passed to Client.
Section 3

Expectations & What's Realistic

Provider cannot guarantee a specific number of reviews - the volume depends on how many customers Client serves, their industry, and whether their customers had a positive experience. What Provider guarantees is that the system defined in Section 2 is set up and running each month.

What you can realistically expect

Based on Provider's experience across other businesses, clients typically see 20–30% of new customers leave a review after service. During the initial reactivation campaign, most businesses see 10–20% of their past customer list convert to reviews within the first few weeks.

These figures are based on historical experience across other profiles and are not a guarantee. Results vary based on industry, customer volume, message quality, and factors outside Provider's control including Google's platform decisions.

Timeframe Milestone What to expect
Week 1–2 Setup complete CRM integration live, A2P registration submitted, reactivation campaign launched. First reviews may begin coming in.
Month 1 Reactivation results The bulk of past-customer reviews come in during this period as the reactivation campaign drips out.
Month 2+ Steady flow Post-service automation running consistently. Review count grows with every job completed. Rating trends become visible.
3–6 months Ranking impact Increased review volume and recency starts to visibly impact Google Maps rankings. Most clients see clear movement by this point.
Based on Provider's experience across other businesses. Every business and market is different - these are not guarantees. Google controls its own platform and ranking decisions.
Section 4

Reporting & Transparency

What gets tracked

Monthly reports include:

  • Total new reviews received in the period
  • Review velocity (reviews per week/month trend)
  • Average star rating and any movement
  • Number of review requests sent and response rate
  • Follow-up activity and conversion
  • AI response activity
  • Plain-English notes on what happened and what is next

Attribution

Review volume is trackable - Provider can show exactly how many reviews came through the system. What is harder to attribute is the downstream effect on rankings and inbound leads, since Google does not provide a direct line between review count and ranking position.

Provider will flag any significant changes - positive or negative - between monthly reports.

Negative reviews

Provider's system is designed to reach happy customers. It cannot prevent unhappy customers from leaving negative reviews independently. Provider will flag any negative reviews to Client promptly. Flagging a review to Google for removal is possible where it violates Google's policies, but removal is at Google's sole discretion and is not guaranteed.

Section 5

Client Responsibilities

For the service to perform at its best, Client agrees to the following.

Customer Data
Client must provide an existing customer list at the start of service for the reactivation campaign. The list should include customer names and contact details (mobile number and/or email). Client warrants that this data was collected lawfully and that customers have not opted out of marketing communications. Provider will use this data solely to send review requests on Client's behalf and will not share or sell it to any third party.
CRM / Platform Access
Where a CRM or booking integration is required, Client agrees to provide Provider with the necessary access credentials or API connections as soon as reasonably practicable. Provider will begin setup promptly following access being granted. The service start date and any associated timelines run from the date access is provided, not the date of purchase.
A2P Registration Cooperation
Where SMS is used, A2P carrier registration requires accurate business information from Client including legal business name, EIN, and address. Client agrees to provide this promptly and accurately. Provider is not liable for delays caused by inaccurate information or carrier processing timelines. Where A2P registration fails due to inaccurate information supplied by Client, any resubmission or remediation costs will be charged to Client.
Google Business Profile Access
Client must have an active, verified Google Business Profile. Provider may require Manager-level access to the profile to manage review responses. Client agrees to grant this access as soon as reasonably practicable following purchase.
Accurate Business Info
Client agrees to notify Provider immediately of any changes to business name, address, phone number, or Google Business Profile details. Inaccurate information in review requests can damage reputation and reduce response rates.
Client-Provided Materials
Client warrants that any customer data, images, or other materials provided to Provider are accurate, owned by Client, and provided lawfully. Provider accepts no liability for issues arising from inaccurate or unlawfully obtained data supplied by Client.
Account Responsibility
Client is solely responsible for all activity that occurs under their account and connected platform access, whether authorised by Client or not.
NFC Review Card
Upon commencing service, Provider will send one complimentary physical NFC review card to Client at no charge. Provider will reach out to confirm a delivery address shortly after service begins.
Section 6

Billing & Cancellation

Billing

  • The monthly fee is as agreed at the time of purchase, billed on the same date each month in advance. Payment is processed automatically via the card on file through Stripe.
  • Client is responsible for keeping billing and card information current at all times.
  • All payments are in U.S. Dollars and are non-refundable, including in the event of early cancellation or partial month of service.
  • Any setup or onboarding fee (if applicable) is a one-time charge collected separately.
  • Add-on services are billed separately at the rate agreed at time of purchase.
  • Client is solely responsible for all taxes, fees, duties, and governmental assessments arising in connection with this agreement, except for taxes based on Provider's net income.
  • SMS and email sending costs are billed to Client as part of the monthly fee.

Failed Payments

If a payment fails due to a declined card or expired billing details, Provider will notify Client and attempt to re-process the charge. Client must update their payment details within 5 business days of notification. If payment is not received within that window, Provider may suspend the service until the outstanding balance is cleared. Provider is not liable for any impact caused by a service suspension resulting from non-payment.

Fee Changes

Provider may increase the monthly fee at its discretion. Provider will give Client at least 30 days written notice of any fee change. Continued use of the service following a fee change constitutes acceptance of the new rate. If Client objects, their sole recourse is to cancel in accordance with the cancellation terms below.

Cancellation

  • Either party can cancel with 30 days written notice.
  • Client is not locked into a contract term. There are no cancellation fees.
  • Cancellation notice must be sent in writing to [email protected].
  • The service automatically renews each month until written cancellation notice is received. Billing continues regardless of whether Client is actively using the service, responsive, or operating. The obligation to cancel in writing remains with Client.
  • Cancellation takes effect at the end of the current billing period following the 30-day notice window.

Note: Upon cancellation, automated review requests will stop. Reviews already collected remain on Google permanently and are not affected. Provider will not deliberately or intentionally take any action designed to harm Client's profile or reputation at any point - before or after cancellation.

Section 7

Intellectual Property

Section 8

General Terms

Section 9

Agreement & Acceptance

No signature is required. By purchasing, subscribing to, or continuing to use RankONE Reviews services, Client confirms they have read and understood this agreement and agree to be bound by its terms in full.

If you have any questions about this agreement before starting service, contact us at [email protected].

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