Parties
This agreement is between ES Studios (operating as Local Leads Pro, referred to as "Provider") and any business that purchases or uses Local Leads Pro services (referred to as "Client").
By commencing service with Local Leads Pro, Client agrees to be bound by the terms of this agreement in full. No signature is required.
| Provider | ES Studios, operating as Local Leads Pro (rankoneseo.io) |
| Service Start Date | Date of initial payment |
| Monthly Fee | As agreed at time of purchase, billed on the same date each month |
Scope of Work
Each month, Provider will actively manage and optimise the Client's Google Business Profile. Rankings grow with consistent, ongoing effort. The table below defines exactly what is included each month.
Performance Benchmarks & Guarantee
Provider does not guarantee specific ranking positions - no honest SEO company can, because Google controls the algorithm. What Provider guarantees is that the work defined in Section 2 is done every month.
If no target keyword reaches a top-3 position within 90 days of the service start date, Provider will activate all premium add-ons (including Citation Management, if not already purchased) at no additional charge for up to a further 90 days.
This guarantee is void if Client has not fulfilled their responsibilities under Section 5 during the guarantee period, including but not limited to: providing GBP access, engaging with review request tools, supplying images when requested, and allowing Provider to post without prior approval.
| Timeframe | Milestone | What to expect |
|---|---|---|
| Days 1–45 | Profile goes live | Profile fully optimised. Rankings may shift slightly as Google registers the changes - this is normal and expected. |
| Months 2–4 | First real movement | First meaningful ranking improvements visible for target keywords. Some clients see movement earlier. |
| Months 6–7 | Significant jump | Another clear step up in rankings. Based on Provider's historical experience, most clients have at least one keyword in the top 3 by this point. |
| 12+ months | Sustained lead flow | Most tracked keywords showing significant improvement. Rank coverage extends further from the business location. |
Reporting & Transparency
What gets tracked
Provider tracks performance through Google Business Profile insights and search data. Monthly reports include:
- Search views and map views
- Website clicks from the profile
- Direction requests
- Direct calls generated from the profile
- Keyword position changes with heatmap
- Competitor ranking comparison
- Opportunity cost based on average job value
- Plain-English notes on what improved and what is next
How attribution works
Organic search attribution is not as clean-cut as paid ads - and it is worth being clear about that upfront.
Provider improves Client's visibility across Google Search, Google Maps, AI search results, AI voice search, and platforms like ChatGPT and Perplexity. Because of that reach, the customer journey can vary significantly. For example, a prospect might:
- Find the business on Google Maps and call directly.
- Discover it via ChatGPT, visit the website later, then book.
- See the profile on Maps, check reviews, then Google the business name separately.
- Ask Siri for a local service, save the info, and call three days later.
This means there is no single attribution link that captures every lead. Provider measures everything available and focuses on showing clear visibility growth and volume of inbound interest over time.
For very granular attribution - such as asking customers directly where they heard about the business - that is typically handled internally on Client's side to complement what Provider tracks.
Report schedule
- Monthly ranking report delivered on or before the 1st of each month.
- Provider aims to send weekly activity summaries on a best-efforts basis.
- Provider will flag any significant ranking changes proactively between reports.
Client Responsibilities
For the service to perform at its best, and for the 90-day guarantee to remain valid, Client agrees to the following.
GBP Access
Image Supply
Review Activity
Content Autonomy
Accurate Business Info
Client-Provided Materials
Account Responsibility
NFC Review Card
Billing & Cancellation
Billing
- The monthly fee is as agreed at the time of purchase, billed on the same date each month in advance. Payment is processed automatically via the card on file through Stripe.
- Client is responsible for keeping billing and card information current at all times.
- All payments are in U.S. Dollars and are non-refundable, including in the event of early cancellation or partial month of service.
- Any setup or onboarding fee (if applicable) is a one-time charge collected separately.
- Add-on services are billed separately at the rate agreed at time of purchase.
- Client is solely responsible for all taxes, fees, duties, and governmental assessments arising in connection with this agreement, except for taxes based on Provider's net income.
Failed Payments
If a payment fails due to a declined card or expired billing details, Provider will notify Client and attempt to re-process the charge. Client must update their payment details within 5 business days of notification. If payment is not received within that window, Provider may suspend the service until the outstanding balance is cleared. Provider is not liable for any ranking impact caused by a service suspension resulting from non-payment.
Fee Changes
Provider may increase the monthly fee at its discretion. Provider will give Client at least 30 days written notice of any fee change. Continued use of the service following a fee change constitutes acceptance of the new rate. If Client objects, their sole recourse is to cancel in accordance with the cancellation terms below.
Cancellation
- Either party can cancel with 30 days written notice.
- Client is not locked into a contract term. There are no cancellation fees.
- Cancellation notice must be sent in writing to [email protected].
- The service automatically renews each month until written cancellation notice is received. Billing continues regardless of whether Client is actively using the service, responsive, or operating. The obligation to cancel in writing remains with Client.
- Cancellation takes effect at the end of the current billing period following the 30-day notice window.
Note: Rankings built during the service period are expected to decline after cancellation. Google rewards consistent ongoing activity, and without it, profiles naturally lose ground over time. Provider will not deliberately or intentionally take any action designed to harm Client's profile at any point - before or after cancellation.
Intellectual Property
7.1 Ownership
Client acknowledges and agrees that, as between Provider and Client, Provider owns and retains all rights, title, and interest in and to the services, methodologies, tools, software, reports, templates, and all Provider Intellectual Property used in delivering the services. This agreement does not constitute a sale of any such intellectual property, and no title or proprietary rights in Provider's tools or systems are transferred to Client. "Provider Intellectual Property" means all of Provider's technology, processes, methods, know-how, reporting frameworks, content templates, ranking strategies, software integrations, and interfaces, including all improvements and derivatives thereof.
7.2 Content Produced Under This Agreement
Posts, FAQs, schema markup, and other content produced by Provider specifically for Client's Google Business Profile using Client's brand, images, and business information are licensed to Client for use during the service period. Upon cancellation, Client may retain materials already published to their profile. Provider has no obligation to deliver unpublished, draft, or internally held assets upon cancellation.
7.3 Client-Provided Materials
Client retains ownership of all images, logos, brand materials, and business information provided to Provider. By providing such materials, Client grants Provider a non-exclusive licence to use them solely for the purpose of delivering the services under this agreement. Client warrants they have the right to grant this licence.
7.4 Platform and Third-Party Tools
Provider uses third-party platforms and tools, including Merchynt's software, in delivering this service. Client acknowledges that Provider's ability to deliver certain features is dependent on the continued availability of those third-party platforms. If a platform materially changes, removes, or restricts a feature that forms part of the scope of work, Provider will adapt the service accordingly and is not in breach for any resulting changes to deliverables.
7.5 Feedback
Client acknowledges that Provider has the right to incorporate into its services, tools, and methodologies any observations, ideas, feedback, or suggestions provided by Client regarding the services. Client has no expectation of compensation or confidentiality with respect to such feedback, and Provider has no duty to compensate Client for it.
General Terms
8.1 Disclaimer
THE SERVICES ARE PROVIDED ON AN "AS-IS" BASIS. PROVIDER MAKES NO WARRANTIES, EXPRESS OR IMPLIED, INCLUDING ANY IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT. PROVIDER DOES NOT WARRANT THAT THE SERVICES WILL BE UNINTERRUPTED OR ERROR-FREE, OR THAT ANY SPECIFIC RANKING OUTCOME WILL BE ACHIEVED. CLIENT'S USE OF THE SERVICE IS AT CLIENT'S OWN RISK.
8.2 Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT WILL PROVIDER BE LIABLE FOR ANY CONSEQUENTIAL, EXEMPLARY, SPECIAL, INDIRECT, INCIDENTAL, OR PUNITIVE DAMAGES OR LOST PROFITS, ARISING FROM OR RELATING TO THIS AGREEMENT OR ITS SUBJECT MATTER, INCLUDING DAMAGES ARISING FROM LOSS OF DATA OR LOSS OF RANKINGS. PROVIDER'S TOTAL AGGREGATE LIABILITY TO CLIENT FOR ANY AND ALL CLAIMS ARISING UNDER THIS AGREEMENT SHALL NOT EXCEED THE AMOUNTS PAID TO PROVIDER DURING THE ONE-MONTH PERIOD IMMEDIATELY PRECEDING THE INCIDENT GIVING RISE TO THE LIABILITY.
8.3 Indemnification
Client agrees to indemnify, defend, and hold harmless ES Studios and its officers, employees, and agents from and against any third-party claim arising from or relating to: (a) Client's use of the services; (b) Client's breach of this agreement; (c) any inaccurate or infringing materials provided by Client to Provider. Provider will promptly notify Client of any such claim.
8.4 Google Platform
All work performed by Provider complies with Google's guidelines. Provider does not use tactics that are out of compliance with Google's terms of service. That said, Google operates its platform at its sole discretion and can make changes to rankings, profiles, or reviews at any time and for any reason - including removing reviews that Provider has no involvement in. No outcome specific to Google's own platform decisions can be guaranteed. Profile suspension is not a guaranteed outcome of this service; however, nothing Provider does is intentionally designed to put Client's profile at risk.
8.5 Confidentiality
Both parties agree to keep each other's business information, pricing, and strategies confidential during the service period and for two years following cancellation. This obligation does not apply to information that is publicly available through no act or omission of either party.
8.5a Injunctive Relief
Both parties acknowledge that a breach of confidentiality obligations may cause irreparable harm for which monetary damages would be an inadequate remedy. In the event of a breach or threatened breach, the non-breaching party shall be entitled to seek injunctive or other equitable relief in any court of competent jurisdiction, without the necessity of proving actual damages or posting a bond, in addition to any other remedies available at law.
8.6 Privacy and Data
Provider may use aggregated, anonymised data derived from delivering the services for internal business purposes, including improving service quality. Provider will not disclose Client's identifiable business data to third parties except as required by law or as necessary to deliver the services. Provider handles any personal data in accordance with applicable privacy laws.
8.7 Governing Law & Dispute Resolution
This agreement is governed by and interpreted in accordance with the laws of the State of California, without giving effect to its principles of conflict of laws. Any claim arising out of or relating to this agreement that cannot be resolved informally shall be resolved by binding arbitration in Los Angeles, California, in accordance with the Commercial Dispute Resolution Procedures of the American Arbitration Association. Neither party may bring a claim more than one year after the date on which the relevant cause of action arose.
8.8 Amendments
Any changes to this agreement must be agreed in writing by both parties.
8.9 Entire Agreement
This agreement constitutes the entire agreement between the parties with respect to its subject matter and supersedes all prior discussions, representations, and agreements. If any provision of this agreement is found to be unenforceable, the remaining provisions continue in full force.
8.10 Survival
The following sections survive termination or cancellation of this agreement for any reason: Section 7 (Intellectual Property), Section 8.2 (Limitation of Liability), Section 8.3 (Indemnification), Section 8.5 (Confidentiality), and Section 8.7 (Governing Law & Dispute Resolution).
Agreement & Acceptance
No signature is required. By purchasing, subscribing to, or continuing to use Local Leads Pro services, Client confirms they have read and understood this agreement and agree to be bound by its terms in full.
If you have any questions about this agreement before starting service, contact us at [email protected].